Saudi crown prince launches Soudah Development Company with investment of SR 11 billion on Feb 24.

Arab News

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Saudi Arabia’s Crown Prince Mohammed bin Salman launched on Wednesday the Soudah Development Company (SDC) in the Kingdom’s southwestern Asir region with an investment of $3 billion (11 billion riyals).

The multi billion investment in tourism infrastructure and attractions aims to create a world-class mountain destination in Asir and the SDC hopes to attract more than two million visitors a year.

The company aims to create 8,000 permanent jobs by 2030 and will collaborate with the private sector to enhance the Kingdom’s tourism infrastructure with 2,700 hotel rooms, 1,300 residential units, and 30 unique commercial and entertainment attractions by 2030.



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